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Title: Kreative acts of strategy (kaos): a business plan for a new type of small consultancyAuthor: Wiegers, Nina SilviaLanguage: InglésRepository: 73Subject: Branding / Entrepreneurship / Cultural economics / Economic sociology / Economic anthropology / Cultural traits
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Title: Stock market returns and football match resultsAuthor: Carrilho, João Miguel MendesLanguage: InglésRepository: 73Subject: Football industry / Stock market / News model
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Title: Tracking ability of global emerging markets exchange traded fundsAuthor: Ramos, João Pedro MarteloLanguage: InglésRepository: 73
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Title: Analysis of Rubson Aero 360º market strategyAuthor: Freitas, Ana Margarida RodriguesLanguage: InglésRepository: 73
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Title: Omnichannel marketing: integration of crm for the UK marketAuthor: Slater, Philip LiamLanguage: InglésRepository: 73Subject: Omni-canal / Satisfação de consumidores / Lealdade / Word-of-mouth / Customer satisfaction / Loyalty / Omnichannel
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Title: SCC, a case study of strategic marketing: drivers of success within hypercompetitive environmentAuthor: Marques, André MendesLanguage: InglésRepository: 73Subject: Marketing / Strategy / Strategic marketing / Beer sector / Estratégias / Marketing estratégico / Cerveja
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Title: Dollarshaveclub.com - a case study on how can the brand tone of voice enable a startup to become a viral sensationAuthor: Campino, André LimaLanguage: InglésRepository: 73Subject: Viral marketing / Provocative content / Humour / Tone of voice / Conteúdo provocatório / Humor / Tom de voz / Marketing viral
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Title: How international nonprofit organizations can use Facebook to build relationships with potential donors and volunteersAuthor: Vaughan, KalenLanguage: InglésRepository: 73
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Title: Danone’s CRM program “Alimenta sorrisos”: a development planAuthor: Saiote, Carolina SafaraLanguage: InglésRepository: 73
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Title: Roger et Gallet repositioningAuthor: Fialho, Catarina PinaLanguage: InglésRepository: 73Subject: Marca / Reposicionamento / Comportamento de Consumidor / Posicionamento / Brand / Positioning / Reposition / Revitalization
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