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73
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Adeboye, Temitayo Kofoworola
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Alarcão, Violeta Sabina Niego Perestrelo de
(1)
Albuquerque, Maria Cabral Diogo Pinto
(1)
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(1)
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(1)
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(1)
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Repository:
73
Document Type:
Tesis
Language:
Inglés
Year:
2015
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448
results
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Title:
Stock market returns and football match results
Author:
Carrilho, João Miguel Mendes
Language:
Inglés
Repository:
73
Subject:
Football industry
/
Stock market
/
News model
Acceder
Title:
Tracking ability of global emerging markets exchange traded funds
Author:
Ramos, João Pedro Martelo
Language:
Inglés
Repository:
73
Subject:
Exchange-traded funds
/
Ajustamento da volatilidade
/
Tracking error
/
Mercados emergentes
/
Volatility adjustment
/
Emerging markets
Acceder
Title:
Analysis of Rubson Aero 360º market strategy
Author:
Freitas, Ana Margarida Rodrigues
Language:
Inglés
Repository:
73
Acceder
Title:
Omnichannel marketing: integration of crm for the UK market
Author:
Slater, Philip Liam
Language:
Inglés
Repository:
73
Subject:
Omni-canal
/
Satisfação de consumidores
/
Lealdade
/
Word-of-mouth
/
Customer satisfaction
/
Loyalty
/
Omnichannel
Acceder
Title:
SCC, a case study of strategic marketing: drivers of success within hypercompetitive environment
Author:
Marques, André Mendes
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Strategy
/
Strategic marketing
/
Beer sector
/
Estratégias
/
Marketing estratégico
/
Cerveja
Acceder
Title:
Dollarshaveclub.com - a case study on how can the brand tone of voice enable a startup to become a viral sensation
Author:
Campino, André Lima
Language:
Inglés
Repository:
73
Subject:
Viral marketing
/
Provocative content
/
Humour
/
Tone of voice
/
Conteúdo provocatório
/
Humor
/
Tom de voz
/
Marketing viral
Acceder
Title:
How international nonprofit organizations can use Facebook to build relationships with potential donors and volunteers
Author:
Vaughan, Kalen
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Relationship marketing
/
Nonprofit marketing
/
Social media
/
Marketing relacional
/
Marketing sem fins lucrativos
/
Media social
Acceder
Title:
Danone’s CRM program “Alimenta sorrisos”: a development plan
Author:
Saiote, Carolina Safara
Language:
Inglés
Repository:
73
Subject:
Relationship marketing
/
Customer relationship management
/
Loyalty program
/
Gamification
/
Marketing relacional
/
Programa de fidelização
Acceder
Title:
Roger et Gallet repositioning
Author:
Fialho, Catarina Pina
Language:
Inglés
Repository:
73
Subject:
Marca
/
Reposicionamento
/
Comportamento de Consumidor
/
Posicionamento
/
Brand
/
Positioning
/
Reposition
/
Revitalization
Acceder
Title:
Factors that influence users to take part in WeChat marketing activities
Author:
Li, Junying
Language:
Inglés
Repository:
73
Subject:
WeChat
/
WeChat marketing
/
Behavior intention
/
Technology acceptance model
/
Intenção de comportamento
/
Modelo de aceitação tecnológica
Acceder
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