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Title: Internationalisation: analysis of Joe & The Juice in AustraliaAuthor: Ly, JennyLanguage: InglésRepository: 73Subject: Internationlisation / Entry modes / Expansion / Foreign market / Marketing / Internacionalização das empresas / Marketing mix / Análise de mercado / Estratégias de marketing / Identidade de marca / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M10 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Exploring the impact of "massclusivity" campaigns on brand love through online brand communitiesAuthor: Santos, Joana Fonseca dosLanguage: InglésRepository: 73Subject: Massclusivity / Brand love / Online brand communities / Relationship marketing / Fashion / Marketing / Marca / Consumidor / Comunidade virtual / Marketing relacional / Moda / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Can native advertising and branded content on Instagram affect brand equity levels?Author: Cipriano, Cláudia Sofia OuteiroLanguage: InglésRepository: 73Subject: Social media / Digital content marketing / Consumer-based brand equity / Marketing / Rede social / Marketing digital / Valor da marca / Consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Culture and urban development policies: beyond large metropolisAuthor: Tomaz, Elisabete Caldeira NetoLanguage: InglésRepository: 73Subject: Culture / Culture policies / Urban development / Small and medium-sized urban areas / Comparative approach of case studies / Relational analysis / Context sensitive approach / Public action / Sociologia da cultura / Política cultural / Indústria cultural / Região periférica / Desenvolvimento urbano / Planeamento urbano / Investimento cultural / Estudo de casos / República Checa / Finlândia / Inglaterra / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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Title: Does ethics in advertisement affect consumption and brand loyalty in the portuguese beer market?: Millennials vs Generation X perceptionAuthor: Martins, Miguel ÂngeloLanguage: InglésRepository: 73Subject: Ethics / Purchase Intention / Brand loyalty / Millennials / Generation X / Ética / Publicidade / Marca comercial / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Portfolio optimization methods, their application and evaluationAuthor: Hlavaty, TomasLanguage: InglésRepository: 73
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Title: The worldwide impact of institutional funds on flow-performance relationshipAuthor: Dan SuLanguage: InglésRepository: 73Subject: Mutual funds / Flow-performance relationship / Convexity / institutional investors / Investor sophistication / Finanças / Fundos de investimento / Fluxos monetários / Investidores / Análise comparativa / País / Estados Unidos da América / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / G15 / G23 / G Financial economics
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Title: Measuring perceived service quality and health-related quality of life in a long-term care institutionAuthor: Mendes, Raquel Maria FernandesLanguage: InglésRepository: 73Subject: Process improvement / Lean thinking / Lean healthcare / Long-term care / Cuidados de saúde / Rede Nacional de Cuidados Continuados Integrados - RNCCI / Qualidade dos serviços / Qualidade de vida / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / I9 / M10 / I Health, education, and welfare / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Economic decision to use teledermatology: an application to Portuguese national health systemAuthor: Pinto, João Furtado SeverinoLanguage: InglésRepository: 73
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Title: Low complexity receivers for single carrier large-scale spatial modulation systemsAuthor: Cristóvão, Pedro Miguel CarvalhoLanguage: InglésRepository: 73
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